Sell Carnival is one of the most anticipated and celebrated festivals in Brazil, boosting several sectors of the economy, especially retail. For online retailers, this is a golden opportunity to increase sales by offering products that are aligned with the needs and desires of the public during the Carnival period. But after all, what Carnival products should you sell in your online store? In this article, we will discuss ideas, strategies and tips for you to make the most of this time of year.
Understanding the Carnival Market in Brazil
According to the National Confederation of Commerce of Goods, Services and Tourism (CNC), Carnival generates billions of reais shop annually in Brazil, including sectors such as tourism, food, beverages and, of course, retail. The search for specific items, such as costumes, accessories, makeup and party products, increases significantly in the weeks leading up to the festivities.
In the digital environment, the demand for Carnival products is also high. According to data from Google Trends, there is a significant increase in searches related to “Carnival costumes” and “Carnival accessories” between the months of January and February.
Segments that Make the Most Money from Carnival
Carnival moves several sectors, but some stand out for their high revenue:
- Clothing and Costumes: Costumes and maximize the impact of digital pr campaigns with internal links themed clothing are the most sought after items.
- Beauty and Personal Care: Makeup, glitter and sun protection products.
- Parties and Decoration: Decorations for home parties and events.
- Tourism and Accommodation: Packages for carnival destinations.
- Food and Drinks: Kits for drinks, snacks and typical beverages.
Main Products Consumed during Carnival
During Carnival, consumers turkey numbers database look for products that make the party experience easier:
- Costumes: From elaborate models to simpler and more creative options.
- Props: Tiaras, hats, glasses and feathers.
- Biodegradable Glitter: A sustainableoption that has become popular with party-goers.
Comfortable Shoes: Sneakers and sandals to withstand street parties.
- Sunscreens: Essential for hot days.
- Decoration Items: Perfect for themed parties.
Top Products to Sell at Carnival
1. Costumes and Themed Clothing
Costumes are the best-selling items during Carnival. From popular characters to creative and personalized ideas, there is a great demand for these items.
Product Suggestions:
- Costumes of movie and cartoon characters.
- Themed clothing for groups (e.g. superheroes, professions, etc.).
- Jumpsuits and light dresses, ideal for street parties.
- Children’s fantasies.
Tip: Offer different sizes and inclusive options for all audiences.
2. Props and Accessories
Props are essential to complement carnival looks.
Product Suggestions:
- Tiaras, hats and crowns.
- Fun and colorful glasses.
- Masks and feathers.
- Themed necklaces, bracelets and earrings.
- Small and practical bags for notebooks.
3. Makeup and Glitter Products
Glitter is essential for Carnival, and makeup products with glitter are always in fashion.
Product Suggestions:
- Biodegradable glitters (sustainable and environmentally friendly).
- Neon and colorful makeup palettes.
- Glitter fixers and makeup setting sprays.
- Adhesive rhinestones for the face and body.
- Colorful lipsticks and eyeliners.
