Online shopping is crypto users phone number data
convenient. It allows customers to shop from the comfort of their homes. And they can have their items delivered right to their doorstep.
If you’re a store owner or online retailer, online shopping allows you to reach a broader customer base than before without incurring additional storage fees.
But there’s also a major challenge every online store owner faces: shopping cart abandonment .
This guide will cover what cart abandonment is and share the best ways to re-engage shoppers with an effective email marketing campaign.
What is shopping cart abandonment
Cart abandonment occurs when why my emails end up in spam: reliable tactics to avoid it
a shopper adds one or more items to their cart but does not purchase them.
After averaging cart abandonment rates across 46 different e-commerce studies, the Baymard Institute found that 69% of shoppers abandon their carts.
Why do people abandon shopping carts? There are several reasons:
Many shoppers abandon their shopping carts due to high shipping or product costs. A 2019 United Parcel Service report shows that 41% of shoppers abandoned their carts due to higher-than-expected shipping costs, and 29% abandoned their carts after comparing prices.
This makes sense. No one wants to pay a higher price than necessary.
Lack of confidence
Buyer hesitation is another common phone number list from b2b fax lead
cause of abandoned carts. Shoppers may hesitate to purchase due to a lack of trust.
The Baymard Institute study shares that 17% of shoppers abandon their shopping carts because they didn’t trust the website with their credit card information.
Common reasons for this buyer hesitation include:
- Outdated website design
- Lack of social proof: reviews
- Without social presence
