On average, the effective click rate last year was 13.3 percent. The figure showed a slightly higher effectiveness among the B2C target group (13.5 percent) than in the B2B area (12.7 percent).
By month: Over the course of the year
Effective click rate the effective click rate ranged between 11.9 and 14.3 percent. While mailing openers tended to click more often in January, the value for both target groups was comparatively low at 12.5 percent around Easter in April. At the end of the summer and especially at the start of the pre-Christmas period, the effective click rate increased again.
By weekday : Here too, the few B2B companies that overseas data sent their mailings on Saturday caused spikes: 18.6 percent of those who opened the mail responded to a link.
By time : Unusual dispatch times also brought success to B2B mailings here: The effective click rate of the few mailings that were sent between midnight and 3 a.m. was almost twice as high as the average (24.3 percent). In contrast, the performance of mailings sent between 6 p.m. and 9 p.m. was rather low (8.7 percent).
Bounce rate
In 2019, the average bounce rate was only 0.4 percent. At one percent, the bounce rate of B2B mailings was more than three times as blockchain-based growth marketing for data transparency high as that of . Effective click rate B2C mailings. The reason for this could be the fluctuation of staff in companies. This is accompanied by invalid business email addresses, while private email addresses tend to be used for longer.
Email clients
How and when did B2B recipients prefer to read their emails last year?
By email client type : Unsurprisingly, emails to the B2B target group were mainly opened and read on the desktop (46.3 percent). Mobile clients accounted for 32.2 percent and web clients for 21.5 percent in the business customer area.
Most used clients : Among B2B recipients, Microsoft Outlook was by far the most popular desktop client (32.6 percent). On mobile devices, most emails were opened on Apple devices. Unlike the other clients, images are loaded automatically. The openings cmo email list were therefore counted without any action. Among web clients, Mozilla Firefox was the most popular.
Opens by client type and time : As expected, the target group read B2B emails during typical business hours. The high proportion of desktop clients decreased significantly after 6 p.m.
That’s a lot of information. That’s why we’ve Effective click rate summarized the most important findings for the B2B sector:
- Thursday and the period between 9am and 12pm were the most popular time for mailings .
- Although few mailings were sent at night and on weekends, they were relatively successful .
- On Wednesdays, however, recipients seemed to have less time to open their emails .
- Deliverability is important: list hygiene and clean double opt-in pay off .
- As expected, emails were read primarily on the desktop and in Microsoft Outlook .
