An Instagram contest is a great way to increase reach and promote your brand and product more. This is also where value comes in, but it is usually more “tangible” – because it comes in the form of a specific prize. The question is – how to organize an Instagram contest and do it well? It is possible, but you have to watch out for a few traps that lurk along the way.
Instagram Giveaway How to run
First, let’s deal the advantages of integrated software packages for businesses with the popular format of competitions organized in the form of giveaways or so-called “giveaways”. In my opinion, all giveaways/giveaways are dangerously similar to gambling games, because we do not have a clear criterion for choosing winners – fate decides who wins. Why is this so important? Because gambling games are governed by different laws than regular competitions and require, for example, special permits/licenses. I refer those interested in the subject to the Gambling Act.
An additional disadvantage of all kinds of “giveaways” is that it is simply a way to drum up fake followers, usually completely uninterested in our account and brand. Such followers leave as quickly as they come. It is also common to set up fake accounts, created solely for the purpose of participating in giveaways and thus increasing one’s chances of winning.
How to create a contest on Instagram?
Of course, after the last search engine marketing is similar paragraph you might think that contests are inherently bad. But that’s not true – they must be well designed. That’s why when organizing a contest we have to consider a few things:
what is our goal?
who is our target group?
what task will he have to perform?
what reward will he receive for this?
And in the end we have to gather it all and put it into regulations (of course apart from the goal, because that has to be clear to us first and foremost).
Instagram Contest: Contest Objective
We start with whatsapp database brazil the goal, because it will determine our course of action. Here we mean our goal – what is our brand supposed to achieve by organizing the contest? Example goals:
increase sales;
increase brand awareness;
generate positive “buzz” before the product launch;
collect positive reviews.
Of course, it may be that during one competition we will achieve different goals. But it is worth choosing one as the main one and “tailoring” the competition to it.
Instagram Contest: Target Audience
If we already have a goal, it’s time to define the target group. Obviously, it would be good if the target group was similar to our target group. But we also need to consider whether we want to direct the contest to new, potential customers or maybe to current ones? Or maybe as part of the contest task they will become our customers (because they will have to buy one of our products first?). This is important not only from a strategic perspective, but also because of the regulations – for example, if you need to prove in some way that you bought a given product.
Instagram Contest: Contest Task How to run
If we do not want to enter the winding path of games of chance, we must set the contest participants some task, the performance of which we will then be able to evaluate.
The basic principle that we should follow is “Keep it Simple” .
So, try to keep your contest as simple as possible. Remember, this is not the “12 Labors of Hercules,” it’s just an Instagram contest.
And since we’re on the subject of tasks, I’d like to touch on two issues related to competitions.
