User-generated content is a strategy that has been used for a long time! especially on social media and in the blog section of brands’ websites. But now we’re going to see how it’s going to become one of the email marketing trends for 2025! going one step further.
UGC! as it is also known! consists of using content that users upload to the internet (social media posts! reviews! testimonials! etc.) within the brand’s own communication strategy. Its greatest benefit lies in the fact that the public receives this content much more positively! since it is seen as more real and honest as there is no type of remuneration behind it.
Including this type of content in your email marketing strategy in 2025 will be a great success and can greatly improve the results of your campaigns or newsletters.
BIMI! one of the most important email marketing trends for 2025
BIMI stands for Brand Indicators for america phone number list Message Identification. In other words! it is a new authentication method that allows users to quickly recognize whether an email has been sent by a real brand or not and which brand it is! thanks to the company logo appearing in the inbox.
Given the huge number of email scams and hacking attempts taking place these days! we’ll see a lot more companies implementing it and a Understanding repricing lot more email providers supporting it by 2025.
But that’s not all! BIMI will also make your email stand out in users’ inboxes! thus increasing its visibility and the chances of recipients clicking on it. Therefore! we recommend that you learn about the BIMI protocol in order to implement it.
Email marketing more omnichannel than ever
2025 will be the year in which we will e-commerce in italy reached see how email marketing will be perfectly integrated and better than ever into omnichannel marketing Understanding repricing strategies ! ceasing to be an isolated channel. In this sense! it will be coordinated with other channels such as social networks! SMS! messages from brand applications! etc.
This will allow brands to create much cmo email list more unified experiences! thereby improving the customer journey. We will see! for example! how an abandoned cart email message is followed by an alert in the brand’s app as a second reminder. But this will also allow for better coordination and for brands to offer a more coherent experience to their users.
